Millennium Pest Control Services Case Study Example | Topics and Well Written Essays - 2500 words

Millennium Pest Control Services - Case Study ExampleHaving accurate this initial and important part of the marketing strategy, the firm is now in the process of configuring the apprise, set the price, move on the set values to the prospective customers and deliver the values to the ut near satisfaction of the customers.Consumer-focused marketing is the single most important factor that determines the advantage of an enterprise. Marketing is not just about selling. It requires a clear and incisive understanding of what consumers want and the ability to deliver it to them through the most appropriate channels for a profit. It includes the planning, pricing, publicity and distribution of products and services for consumers, both present and potential. (Katherine Adam, Radhika Balasubrahmanyam, and Holly Born 1999)In todays competitive business environment, achieving the organizational vis-a-vis objectives of maximizing the revenues and minimizing the costs depends entirely on the organisations ability to improve upon the technical excellence by adopting mod methods and improving the value of the products being offered to the customers. At the same time, adopting innovative techniques of production will lead to the domain of organizational values. It is very essential for a firm to constantly aim at the configuration of its value. Configuring value means defining, creating, placeing and pricing the offer (Mark, 2004)While, the processes of defining and creating values are the crucial tasks in the success of any business, the processes of branding and pricing can be attempted with ease once a right value is defined and created. The value configuration is a process by which the firm aims to create and touch on an unforgettable place for its products in the minds of the customers. The value configuration describes the ways by which value is created by the play along for its customers and the ways by which such creation of value is exhibited as a reflectio n on the spirit of the firms products and services. This can be achieved by providing the customers the superior quality of the products or services, backed by the after gross sales services if required. Most of the firms forget the utility and value of the after sales service as an important tool for gaining the brand loyalty. Thus the process of value creation encompasses managing quality in the entire chain of processes until the stage of the terminal completion of the production or rendering of a service.To define organizational value is a unmanageable task, as the term takes different connotations under different circumstances depending on the perspectives to which it relates. It can be express that the best known value configuration is the value chain. While Porters value chain framework (1985) is by and large accepted as the common language for representing and analyzing the logic of firm-level value creation, Mark Gabbot (2004) presents the framework of value as an alt ernative to the traditional 4Ps approach. Adding value to the services and products in an organization is entrusted to the operations management for evolving suitable useable strategies to achieve higher value for the products and services. An organization may adopt all or any of the next strategies for value creationTrying out different